What number you wear can often be a big part of a player’s hockey identity. Some players care more than others about the number they don, but even for those who are indifferent to them, those numbers help connect players with young fans and can even have sentimental value. Like it or not, numbers are a big part of what can make this game great.
Of course, some numbers are better than others. This is especially true in hockey where the history of certain numbers carries with it a certain folklore that others lack. Think of Vladislav Tretiak and his disciples wearing 20 in the crease or how number 19 became synonymous with Steve Yzerman and Hockey Canada. Hockey numbers are part of the sport’s lore and the good ones deserved to be honored.
It was a great pleasure to have Chris Creamer and Todd Radom join the podcast to discuss their new book Fabric of the Game. It’s a tremendous book that details the history of the jerseys and logos of the NHL. Todd and Chris discuss the impetus for the book, the countless hours of research it took to compile some of the incredible stories in the book and some of their favorite bits of the text. We also talk about their personal favorite aspects of uniform design and the NHL’s Reverse Retro line.
Goalie masks hold a unique place in sporting culture. Few sports provide any outlet for personal expression in the way masks do. It’s an excellent feature and I can tie my own personal desire to play goal to an attraction to the myriad masks I’d inspect on my hockey card collection.
There are a million and one awesome masks out there and a simple Google search will yield you endless rankings and top ten lists from half the writers on THW or Bardown. To avoid plaguing the internet with another goalie mask ranking, I’m going to try a slightly different approach. Cataloging some of the most iconic masks of the modern era while sprinkling in some of my personal favorites along the way.
When I say modern era I’m thinking strictly from the perspective of the history of goaltending. So most of my attention is being directed to masks designed and worn from the late 1980s on. My loose definition of the modern era of goaltending is when most of the league’s goalies had transitioned away from the old fully molded masks and had begun to transition away from helmet and cage combos towards the modern masks we are familiar with today.
Goalie Gear Nerd, one of my favorite follows on social media, joined the show for the second time so we could run through some of the latest news and innovations in goal equipment. We speak about his new website http://www.goaliegearnerd.com and also spoke about David Ayres and the NHL’s emergency backup goalie system and what changes, if any, would need to be made to it.
A brand new Instigator Interview comes your way, featuring Joe Messina of Second String Leather Company. Second String Leather is a new hockey lifestyle brand that crafts unique leather goods from old goalie equipment. I really enjoyed my discussion with him that hit on a wide range of topics including how social media helped expose his company to more hockey players, the process they use to pick out gear and manufacture their goods and we even touched on some of the other goalie products he’s created such as Masked Marvel masks and Edge Protech.
You can listen to The Instigator Podcast on most podcast streaming services, including large providers such as iTunes, Spotify, Stitcher, iHeartRadio and TuneIn and most other third-party podcast streaming apps. You can find links to subscribe and rate the show below:
I’ve been brand loyal to Warrior for quite some time now. Warrior and Vaughn are probably the two brands I’m most loyal to when it comes to both forward and goaltending equipment. Part of this stems from the way Warrior markets themselves compared to most other hockey equipment companies. Their unique approach to marketing is exactly why I wanted to have them join the podcast and I was lucky enough to speak with Doug Todd about a myriad of topics related to Warrior. We spoke about the hurdles they face when introducing new products into categories that have been dominated by traditional powers like CCM or Bauer, we spoke about Warrior’s approach to building a loyal customer base in goal and we also touched on the Warrior VIP program.
That last point, the VIP program, is something I’ve long been interested in as it’s a unique feature to the sport of hockey and I find it to be a clever and fun way to get the word out about new products in an influencer marketing setting. The VIP program was the primary reason I had reached out to Warrior in the past and I hope you find their strategy to be as interesting as I do.
You can listen to The Instigator Podcast on most podcast streaming services, including large providers such as iTunes, Spotify, Stitcher, iHeartRadio and TuneIn and most other third party podcast streaming apps. You can find links to subscribe and rate the show below:
As a Good Friend of the Pod™ Rob LaLonde basically has an open invite to come on the show and talk hockey and I was really excited to get him back on after he spent the winter traveling to the 2018 Winter Olympics and the Let’s Play Hockey Expo at the Minnesota State Tournament.
Rob and I discuss a host of topics including the impressive growth of Buttendz around the NHL, how influencer marketing has been such an effective tool for hockey companies like Buttendz, Warrior and others. We also discuss how the sport is growing in new markets like Korea, Japan and China and the work Rob has done with youth teams in those countries.
This is an interview I had been looking forward to for some time. I was joined by Goalie Gear Nerd, one of the most interesting and enjoyable follows on both Twitter and Instagram. Especially if you’re a goalie. We discussed the way he’s grown a massive social media following and what goes into handling that rapid growth. We also dive in on the evolution of goalie equipment in the modern game and just how detailed different goalies can be with their gear.
The Sabres new uniforms aren’t royal blue and that’s okay. The slight tweaks the Sabres jerseys received in the Adidas changeover drastically improved the overall look of both the home and road jerseys.
In conjunction with Adidas and the NHL, the Sabres took a step away from the grey/silver accents that have graced the uniforms since featuring prominently during the red and black era and being utilized as an accent on the Slug jerseys. Gone are the wildly unpopular apron stripes and arm pit accents.
It’s unfortunate that there was so much hubbub regarding switching to royal blue from navy because it ultimately distracted from what was one of the better redesigns in the entire league. Prior to the rumors and guesswork – some of which I’m guilty of – I think the number one item on almost every fan’s hit list would have been the silver accents. With those two prominent and unpopular features in the trash, the Sabres uniforms are cleaner and simpler and look that much better as a result. Continue reading →
This week’s Instigator Interview features Buffalo’s own Polo Kerber of Sole High. Sole High’s popularity has skyrocketed as Polo and his team have become the go-to for custom cleats throughout the NFL. We chat about the customization process, some of Sole High’s more notable NFL clients and an upcoming project they’ve worked on with Alex Ovechkin.