There are more than a few areas in which the NHL could stand to follow the NBA’s lead. Marketing their stars, targeting growing and untapped markets, and simply being forward thinking in the presentation of the game.
It’s unlikely that the NHL will ever surpass the NBA in terms of popularity and revenue, but taking basketball’s lead in an attempt to grow hockey’s footprint – and ultimately the league’s revenue – is a method which could pay dividends for the NHL. The only remaining hurdle seems to be the NHL’s inability to get out of their own way.
More often than not it appears that the NHL is more than happy to stay in their lane and keep their head down when it comes to presenting the sport. It’s not that the product is bad, per se, but that the league doesn’t seem to be willing to explore new opportunities or look at things in a different manner.
The tweet above regarding the new NBA uniform policy is a great example, albeit a small one, of the NBA opening up to new ideas. The root of this new development is to create a new revenue stream across the entire league by giving all 30 teams a fourth uniform to wear as they see fit. But it’s being done in a manner that is very fan-centric which adds a great deal of appeal. Continue reading




