The Instigator Podcast Interview Featuring Rob LaLonde of Buttendz

As a Good Friend of the Pod™ Rob LaLonde basically has an open invite to come on the show and talk hockey and I was really excited to get him back on after he spent the winter traveling to the 2018 Winter Olympics and the Let’s Play Hockey Expo at the Minnesota State Tournament. 

Rob and I discuss a host of topics including the impressive growth of Buttendz around the NHL, how influencer marketing has been such an effective tool for hockey companies like Buttendz, Warrior and others. We also discuss how the sport is growing in new markets like Korea, Japan and China and the work Rob has done with youth teams in those countries.

The Instigator Podcast 5.8 – Gear Talk with Rob LaLonde

Rob LaLonde of Buffalo-based Buttendz joins this week’s podcast to discuss his company’s incredible rubber butt end product and his time paying professionally in the ECHL and AHL.

Catch the Instigator on iTunes and on Stitcher by hitting the links.

Gear Talk: Reviewing Buttendz Hockey Grips

Perhaps it’s because I’ve played goalie longer than I’ve played forward, but I’ve always been very set in my ways when it comes to gear. I’m an unabashed gear nerd but when it comes to how I wear my equipment and what I prefer, there’s really only one way I like to do things.

So when I was given the chance to try out Buttendz – a rubber hockey stick grip – I was skeptical to the feel I’d end up with compared to regular tape. My concern wasn’t related to how my stick handling may be affected – mainly because I don’t have very good hands – but to how the grip would add bulk to the end of my stick. I’m very set in my ways when it comes to how my equipment feels when I’m playing and the idea of adding a thick rubber grip wasn’t high on my list.Untitled

However, I haven’t noticed any sort of difference between the Buttendz Fusion grip I put on my stick and the old, ratty tape butt end I had before. In fact, I have to say I prefer the feel of the Buttendz to any previous taping method I used before.

I went with the Fusion as it was closest to the butt end I typically use. It has a smaller knob on the top and a textured grip section that extends a few inches down the shaft of the stick. Buttendz also offers the Flux and the Twirl which together address just about every type of butt end you may find at the rink.

Oh by the way, Buttendz is a company started and based in Buffalo by Kevin Lonergan and AHL and ECHL veteran Rob LaLonde. So if you weren’t already interested in buying because the product is great, you’re boosting up a Buffalo-based company at the same time. Continue reading