I’ve been brand loyal to Warrior for quite some time now. Warrior and Vaughn are probably the two brands I’m most loyal to when it comes to both forward and goaltending equipment. Part of this stems from the way Warrior markets themselves compared to most other hockey equipment companies. Their unique approach to marketing is exactly why I wanted to have them join the podcast and I was lucky enough to speak with Doug Todd about a myriad of topics related to Warrior. We spoke about the hurdles they face when introducing new products into categories that have been dominated by traditional powers like CCM or Bauer, we spoke about Warrior’s approach to building a loyal customer base in goal and we also touched on the Warrior VIP program.
That last point, the VIP program, is something I’ve long been interested in as it’s a unique feature to the sport of hockey and I find it to be a clever and fun way to get the word out about new products in an influencer marketing setting. The VIP program was the primary reason I had reached out to Warrior in the past and I hope you find their strategy to be as interesting as I do.
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