The NHL is diving into the waters of Drive to Survive and Full Swing as Chris Johnston announced that the league had reached a deal with Amazon for a show that will follow 10-12 NHL stars with an expected fall release.
Interest in the various streaming reality shows has been at a fever pitch, with the productions helping to pull in new fans and new markets for the sports and athletes they highlight. Perhaps no sport has seen as much of an uptick than F1 since the first season of Drive to Survive. It’s fitting of the NHL to get on board with the athlete-centric reality craze but to hitch their wagon to Amazon Prime as opposed to Netflix where the other shows (and sports) have found so much success. Nothing is ever easy with this league.
Kidding aside, this is a wonderful bit of news. The NHL has been pretty good about adjusting to the shifting dynamics of the modern athlete and finding ways to allow players to promote themselves. There is a notable evolution away from the team-centric mindset to one where the league puts its stars front and center. This is another step in that process and, barring a significant amount of overreach in the editing process, it ought to be a terrific product for the NHL and its stars to hang their hats on.
In a perfect world we will get the sort of unscripted, natural behind the scenes content we were treated to in the early days of 24/7 on HBO. I’m not sure anyone the show plans to feature will be quite as outgoing as the best parts of 24/7, but the magic of these similar shows has just as much to do with the on-field exploits of the athletes as it does their off-field activities. So long as the product is genuine, I think this will be a hit with hockey fans. And with any luck, it will be a hit with non-hockey fans as well.
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