On a recent episode of the 32 Thoughts podcast, Elliotte Friedman floated the idea of the NHL putting on “NHL Con” or soe other form of convention as part of the draft celebration. The idea came as an offshoot of the discussion surrounding the league’s push to decentralize the draft.
It’s a terrific idea that the league should pursue with, or without, a shift in operations for the entry draft. The NHL Draft isn’t quite the fan extravaganza that the NFL Draft has become, but it’s certainly a draw for die-hards and there’s local interest as it moves from city to city. Tying in a massive, hockey-focused festival for the week of the draft would be an excellent way to draw more fan attention to the event, and to keep people engaged beyond the first round on Friday night.
The NHL’s version of Comic Con could become an offseason Mecca for various offshoots of the hockey community. Pulling in interests from equipment, collectibles, hockey history and kid-friendly events could provide days of relevant programming that builds up to the weekend’s draft. There could even be ancillary programming like a concert or two that the NHL could help put together as part of their arrival in the city that week. Maybe, if the city’s layout made sense for it, you could create an NHL Campus. Where you have the arena as ground zero as that is where the draft will occur, but other nearby venues (whether it be a convention center, park, college campus or concert hall) are all part of the programming that takes place during the week. That way if you were a fan hoping to see the Stanley Cup and get some autographs, you’d go to the Fan Fest space at the local convention center. But if you were there for a panel discussion, maybe you wind up at a smaller concert venue close to the arena. Regardless of the shape this would take, I’d hope that Elliotte’s initial suggestion was either an educated guess or that it has caught the ear of the special events people at the NHL and they’ve started to develop something. They won’t be short on options to include.
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