Enter the #ThirdsNotTurds contest and help design a new Sabres alternate

Few things have received such little support around Sabres nation than the Turd Jersey. From the agonizing reveal process to the busy, over thought design, there are no redeeming qualities to the Sabres current third jersey. Now the Basement Brigade is teaming up to give the fans more of a voice when it comes to the team’s alternate uniform design.

Can you believe how ugly this thing is? – Steve Ott, probably.

Through some discussion with Ryan Wolfe from Sabres Hockey Central, we cooked up a scheme to allow designers, bloggers, fans or anyone else to submit their own design for the Sabres third jersey which we will then open voting for down the line. The rules and regulations can be found at Die By The Blade but the long and the short of it is this:

  • Submissions should be sent to sabresconcept@gmail.com
  • Submissions will be accepted until March 23
  • Voting will be open for two weeks after all the submissions have been compiled
  • You can use #ThirdsNotTurds to submit or converse via Twitter

Ryan put it very well, saying that the goal is to give the fans a voice when it comes to the design of the third jersey. Given all the talent that exists around Buffalo (and beyond) we’re certain that we’ll get some very cool submissions. Hopefully, with the proper support, we can show the Sabres that there are better options than a gold and blue two-toned caped jersey. Here’s Ryan on the subject:

For the past few years, we have been told that the Buffalo Sabres organization wants to hear our opinion. The organization wants to know what we want to see. Let’s show them what we want. Send your design for a new Buffalo Sabres third jersey to sabresconcept@gmail.com. After we obtain the entries, a vote will be held, and we’ll do our best to make sure it gets out to as many eyes as possible. The winner gets the instant gratification that Buffalo Sabres fans want to see their design come to real life.

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Ranking the Sabres alternate jerseys

Things went off the rails last year when the Buffalo Sabres unveiled their newest alternate uniform that has since become known as the Turd Jersey (or #TurdJersey). It was the fourth alternate sweater designed by the Sabres and is by far the worst alternate jersey ever to grace an NHL ice surface.

In honor of tonight’s Second Annual Black and Red Night, I thought I’d honor the other third jerseys worn by the Sabres in an unofficial, but definitive, ranking.

Third jerseys can be tricky. Sometimes teams opt for a futuristic look which often results in mixed opinions. The most recent trend in hockey has been to lean towards traditional or “throwback” designs when it comes to these uniforms. The Sabres have run the gamut in terms of their designs and my rankings are based on a number of factors.

An effective third jersey should serve as a true alternate to a team’s current uniforms. Above all else that is always my first point of evaluation on an alternate uniform. That is obviously a broad definition as the Sabres themselves have done a good job differentiating their home and away uniforms from their alternates, but they haven’t always had well executed jerseys. The key, for me, is something that offers a truly different look to the team’s normal set of uniforms while staying in line with the overarching brand standard. Ultimately determining how a certain jersey fits a team’s identity requires a handful of different evaluations, but the final determination still falls under one umbrella.

One feature I’ve grown to appreciate with any third jersey is the use of an alternate logo. Plastering the current crest on a drastically different uniform can often bring terrible results and introducing an alternate logo that aligns with the team’s #brand is not only a way to branch out from the traditional home and away uniforms, but many alternate logos and jerseys have been quickly adopted as home and away uniforms by teams around the league. Look no further than Los Angeles and Minnesota as great examples of this.

The final way I like to look at a jersey is simple looks. Does it pass the mirror test? That doesn’t mean a jersey can only have horizontal lines, neck ties and traditional design points; simply put, if the jersey has an attractive, flowing design, I’m probably going to like it quite a bit.

With all that taken into consideration, here is how I rank the third jerseys worn by the Sabres: Continue reading