The executives with Reebok and Nike certainly know what they’re doing. The same can be said for those who control apparel pricing in the NFL and NHL.

Go into any team store, Dicks or anywhere else that team apparel is sold and you will likely need to extend your student loans just to purchase a jersey. That is if you’re a jersey kind of guy. Personally, I’ve never gotten down with wearing jerseys to a game. I feel awkward when I’m in it and there is also the impending threat of a trade or free agency sending your player out of town. Blank jerseys are obviously safer, but not nearly as meaningful as one that looks like the duds worn on the field or rink.

An NHL fan is going to spend roughly $150 for a replica uniform and well north of $300 for an authentic sweater from the NHL. Football fans have a similar financial burden. There are three options that range in terms of quality and price from $100, $135 and $300 each.

Perhaps the biggest drawback for buying an NFL jersey is that fact that your cheapest option is little more than a $100 mesh t-shirt with screen printed numbers. The secondary product is closer in form to what is seen on the field and the authentic jerseys have all the bells and whistles as the on-field product (to a certain extent). Continue reading →