Reflections from the Basement Party: Sabres are a major player in social media

There is no point in offering a full recap of last night’s blog summit. There were 16 participants there and I’m certain that the other 15 in attendance are fully capable of offering a full and unique recap of the proceedings.

I want to take a moment to go over something that struck me as truly unique. Not only did the Sabres again open their arms to a community of people who are generally looked at as nerds who reside in their mother’s basement, but they added in yet another wrinkle than they had previously.

Last night’s summit was not only another opportunity for those outside of the traditional media to receive an audience with the team president, it was another step forward for those in the community. Five blogs will be given locker room access for the 2012-13 NHL season due to their continued presence in the press box last season and what would appear to be an appreciation, from the Sabres, as to the quality of the work they did. For the record, those blogs will be 3rd Man In, Buffalo Wins, Die By The Blade, Queen City Sports and Sabres Hockey Central.

What really struck me as special was the fact that the Sabres used a brand-new forum to make a major announcement regarding the team for the upcoming year. The summit was an event designed to bring a number of Sabres blogs together in a forum for discussion on the team. While it was certainly formatted just like a press conference, it was also a forum which has its root firmly planted in social media. What the Sabres did, was use a social media based group of people to launch an announcement for the upcoming season.

I cannot think of a time that a team in the NHL, or any major sport, has taken a new release to social media before providing the information to any other news outlet. This certainly wasn’t an exclusive for the blogging community, so don’t mistake that part, but this was certainly a step towards a new frontier for the Sabres.

Obviously this was a great way to tie in their new social media site, the ICE Network, and that may have been additional motivation for the way in which this news was announced. Regardless, the Sabres are definitely taking a step towards a new way of doing business. Continue reading

Big changes in store for 2012-13 Sabres season

Ted Black certainly knows how to open. The third #BasementBrigade blog summit had a very interesting start with Black breaking the news on a number of very interesting pieces of information pertaining to a number of media-related additions for the 2012-13 Buffalo Sabres season.

The bombshell came with the announcement that the Sabres will lead the charge for a new two-hour radio show called Sabres Hockey Hotline airing on WGR at 10:00 am Monday through Friday. This is a year-round show which means that Colin Cowherd will no longer be heard on Buffalo’s air waves. Thank God.

From the Sabres:

We are very excited to add yet another platform for our fans to get original Sabres content,” said Buffalo Sabres President Ted Black. “Sabres Hockey Hotline will give fans an additional 350+ hours of Sabres programming each year that we know fans will love. It’s an ambitious undertaking for our organization and that’s why we put Kevin in charge of producing and hosting the show. He brings an important level of experience and passion for Sabres hockey that will make the show a great success. Continue reading