The kickoff to the Bills season is the best time to show off new swag for the year. If you’re looking for some new and interesting Buffalo Bills apparel, FOCO has got you covered.

They have a good mix of traditional fan gear and some unique items to go along with them. For example, you can get deep into the fall look with their Buffalo Bills Mens & Womens Plaid Bib Overalls. They have a bold Bills design with red and blue plaid and an oversized Bills logo front and center. Another interesting item is the Buffalo Bills Reversible Colorblock Hoodeez. This oversized, reversible hoodie can make for a great top layer for cold, late-season home games, or for lounging around the house. One side has a massive charging buffalo logo and a red and blue split that will look terrific at a tailgate. The reverse is a white fleece material with a smaller Bills logo. A good look if you’re trying to be a little more incognito, but still super comfy.

Tracking down cool, unique memorabilia for your collection isn’t always easy. Often it seems like the stuff you’ll find at local stores or national chains are either too hokey or generally low quality.

Having low faith that a high quality collectible is out of reach can be extremely frustrating. Especially if you’re like me and you find yourself wanting to expand your collection but are unsure where to turn.

If you find yourself in that sort of situation, the place to turn to is FOCO. They have an impressive collection of Bills memorabilia that includes bobbleheads, apparel and other assorted items. They have everything from LED bar signs to flip flops. I think their best items are the bobbleheads. They have really good detail and accuracy and come in different colorways as well. So you can snag a Stefon Diggs bobblehead in a blue jersey, a white jersey or color rush. It’s a nice touch.