Not Worth A Nickel

Move over Turdburger, you’ve got company. 

The Bills unveiled their “Nickel City” alternate jerseys on Monday, ending months of leaks and rumors about the design of the jersey and beginning a torrent of negative reviews of the, drab, uninspiring uniforms. 

It’s hard to pick a spot to begin with this uniform. The gray jerseys and pants, paired with a royal blue helmet emblazoned with the red charge from the team’s primary logo is a significant deviation from the team’s primary home and away uniforms. It’s an odd pairing when you see it all together. The all-royal helmet sharply contrasts the drab gray jersey and pants and not in a beneficial way. Nothing about the two elements are complementary to each other. The jerseys are effectively a recolored version of the team’s current home and away uniforms, which are rooted in a very traditional design. Meanwhile, the helmet is a new, dare I say futuristic spin on the team’s primary logo. That makes for a stark contrast between a modern helmet and a traditional jersey. I compared it to pairing an Oregon helmet with Penn State’s uniforms. 

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