This originally appeared on Buffalo Wins.com.
Slowly but surely, the NHL is making a serious comeback on the national sports landscape. Even though ESPN continues their ignorant stance of pandering to sports in which they hold the rights to, the NHL is indeed becoming more relevant by the day.
After winning the 2011 Sports League of the Year award from Sports Business Journal, the NHL has enjoyed a calendar year of exciting games and some must-see events. Wise marketing put big ticket teams in the Winter Classic in consecutive seasons and the 2011 Stanley Cup Finals saw a winner from one of the largest cities in the US.
Things could get even better this summer as the Los Angeles Kings prepare for their first Stanley Cup Finals appearance since 1993. The Kings will never own the city of Los Angeles. That would be a foolish assumption to make. However, they’re one of two teams left playing (Dodgers) and have the opportunity to bring a championship to the city.
This is one of those things that you want to root for as a hockey fan. Not as a Sabres fan, but a hockey fan. It is the same concept as understanding that Sidney Crosby’s health and success is good for the league, no matter how much you hate him. Right now the NHL is becoming a sexy ticket in Los Angeles, celebrities are taking notice and the team has a real chance at winning a title. A great majority of the people buying seats for the Finals are likely to ditch the bandwagon pretty quick, but there is going to be some serious interest drubbed up in LA for this team and the sport. Continue reading