Matt Keeler started Just Dishin Hockey in his dorm at St. John Fisher and has grown the company over the last few years into a full hockey lifestyle clothing brand. We talked about how Just Dishin came to be, the way Matt has grown the company and some plans he has for the future. While discussing some of the challenges he’s faced in finding new partnerships we hit on opportunities for growth within the game of hockey as new nations start to produce talent and the women’s game continues to explode. All of that and more in this edition of The Instigator Interview.
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