The Instigator Podcast 5.4 – Expanding our Outlook

With Las Vegas ready to be introduced as the league’s 31st franchise, Chris and Tyler discuss the outlook for the new team and how the league’s dynamic may shift. Along the way we discuss previous expansions follies and success and take potential relocation possibilities into account. We close with discussion over the recent rumors of a Buffalo regional sports network after Pegula Sports posted a set of TV-related jobs. You can listen to the podcast here or download it on iTunes by clicking here. As always we welcome your feedback and suggestions.

Building on the Sabres’ Canadian exploration

The Sabres have officially begun their Canadian Bacon mission of an invasion of Ontario. The goal isn’t to litter, but to establish a greater footprint for the organization in the golden horseshoe.

Ted Black, Danny Gare, Jay McKee and Ville Leino all took a trip through Ft. Erie and St. Catharines  that included visits to schools, hockey clinics and, naturally, Tim Hortons. Good on the Sabres for seeing the comedy in having Leino serve up donuts much like he did last season (see what I did there). Social Media Sam deserves some credit for her Ricky Bobby “I’d love to sign your baby” Instagram caption as well.

All kidding aside, the Sabres have taken a wise approach here. Obviously there are a ton of fans in Ontario that are ticket holders. While most of them either sell their tickets to fans of other teams or simply root for the Leafs, the Sabres have a significant portion of their patrons in Ontario. The same goes for the Bills, the Galleria and Buffalo Niagara Airport and most of Western New York.

Pulling from Ontario would occur even if the Sabres (and Bills) didn’t bother marketing themselves. It is just how sports fans will operate. For fans in Fort Erie and St. Catharines who don’t have a pro team in their city, having the Bills and Sabres a hop and a skip down the Q is beyond convenient. While Toronto is the obvious first choice for many of these fans, Buffalo provides a natural fit for sports fans looking to affiliate with an NHL or NFL franchise.

From a business standpoint, cultivating this fanbase and maybe even building upon it is an easy approach for the Sabres. What has changed is the proactive approach the team has begun to show. This type of physical outreach shows that the Sabres don’t just respect the contingent of fans they have from Ontario, they want to grow that fanbase.

This relationship could potentially have a positive effect on the rest of the Western New York sports scene as well. Continue reading

Could a Buffalo-centric sports station work?

Remember the glory days? The Empire Sports Network broadcast Sabres games, had a handful of talk shows and a nightly highlight show that was centered around Western New York sports.

At one point Empire was truly thriving. It was the perfect outlet to serve WNY in terms of Sabres and Bills coverage in addition to high school, college and other professional sports. Unfortunately the Adelphia scandal all but killed Empire and it died off prior to the 2005-06 NHL season.

The recent MSG/Time Warner spat has blacked out a vast majority of Sabres fans and has left many questioning what the next step will be in this regard. the contract dispute is nothing more than the final straw for many. The lack of respect MSG has shown the WNY market is pathetic. Aside from Sabres games, there is little acknowledgement for the region. That includes commercials. Unfortunately the Sabres; contract with MSG runs for the next few seasons, ending in 2016-17. If the contract must run its course, then so be it. But is there a chance that a different entity could step in?

There is no secret that Ted Black comes from television. All the reports about him during the Pegula sweepstakes pointed to the success he had in building FSN-Pittsburgh. Between Pegula’s deep pockets, Black’s prowess with a sports television station and the obvious market demand in Buffalo; it would seem a regional sports network would do well here.

The first point that should be made is that there has been mo mention of anything along these lines happening. Who knows if Pegula would even be interested in forking over more dough to bankroll this type of venture? In addition, there is the current MSG contract to consider as well.

But just thinking outside the box certainly paints a picture that this type of channel would not only have plenty of content, but the potential for a strong, successful lineup. The Sabres, Bandits and Bills would obviously be the cornerstones of this channel, but UB, Niagara, Canisius and additional high school and college sports would provide ample filler. Building around some of the staples which Empire succeeded with, there is a foundation that can be augmented by additional coverage and programming. Continue reading