There have been a few rumors and reports that the Sabres are working to mend things with First Niagara as the construction of HARBORCENTER is leading to the First Niagara Center’s front door to be obscured quite a bit.
The new facility has risen high enough to block a fair portion of the building’s name when looking down Washington Street along with from other vantage points throughout the city. I can’t imagine it’s too big of an issue as the building’s name isn’t going to change and all the in-arena signage will certainly remain, but a fix is in order for the arena’s signage. Quite frankly, I’m surprised they haven’t already taken care of it.

I understand why First Niagara is upset. They paid a lot of money for the naming rights and now their sign is all but blocked when you look at the arena. What’s silly is that everyone already knows the name of the building and given the size of the arena, we know it’s not going to be dwarfed by many other developments in that area. However, it is still something that needs to be resolved.
With the new construction, using one sign on the front of the upper façade is no longer an option. It’s obscured from most angles and when you have a corporation shelling out as much as First Niagara has, a remedy will be in order. The easiest, and perhaps most logical, solution is to simply adorn either side of the arena with a First Niagara Center sign so that it’s fully visible no matter where you’re looking from.
As the picture above shows, putting up FNC signage on the east and western portions of the oval would provide cars a full view of the arena’s name whether they’re driving on the north or southbound 190 along with the surrounding neighborhoods.
Personally, I think it could be cool to place the signs on the edge of the façade rather than directly on the blue ring (as it is today). But that’s a minor detail. One way or the other, placing signage on those two areas should appease the decision makers at First Niagara nicely. Continue reading
