I’ve had the chance to correspond with a handful of hockey personalities this summer. People tapped into the industry working for companies like CCM and Warrior. I also had a very unique opportunity to do a Q&A with Ron Kunisaki, one of the founders of BASE Hockey.
If you haven’t heard of BASE, don’t worry. They’re a stick manufacturer who doesn’t bother trying to run with the bigger name companies in terms of marketing or endorsements. Instead, they put their money where their mouth is. Ask anyone who has used their products – there are way more guys out there than you’d think – you won’t hear a bad thing about them. Check out the Q&A below and then check out BASE Hockey.ca to see their entire product line.
Q: Mind giving a little more history about BASE? Just talking a bit about how you got started, the products you produce and your general mission?
Ron Kunisaki: The inspiration for BASE Hockey was borne out of a conversation between Cliff Ronning, Al Iafrate , Holmes Ghassemi and myself in early 2010. As veterans of the hockey stick business and the NHL, we recognized the need to bring to amateurs the shooting evaluation and stick customization offered to NHLers. Cliff is almost autistic with his trained eye, memory and stick spec expertise. Al understands shooting mechanics better than anyone. Combine these unique talents with their NHL career and experience as NHL Pro Reps, and you can understand why their career paths merged into BASE.
We developed proprietary software, hardware and protocol using high speed video to analyze a player’s shot and identify a player’s optimal flex, curve and lie. We then built our own stick factory in Tijuana, Mexico and our first Fitting Center in Vancouver. Simply put, we built from scratch the ability to deliver to amateurs the high-end analysis and custom sticks provided to NHLers.
With the design team, manufacturing plant and retail fitting center built in 2010, BASE began providing custom stick fittings, instruction and custom sticks in 2011. In addition to improving your game, all of our sticks are sold factory-direct to customers to keep pricing low. Continue reading